Have you seen any of Trump’s rally speeches over the last couple days? If you haven’t here’s some real news.
Donald Trump has been acting…perfectly rational.
His speeches have been tight and focused. He spent yesterday hammering home the true costs of ObamaCare while scarcely uttering the word FBI. The day before he was more focused on his Plan for America. Today – it’s back to the FBI and Hillary’s character. And it’s working. Hillary’s trust numbers are now significantly below Trump’s at 38% for Hillary to 46% for Trump (ABC News/Washington Post poll).
What Trump has done in recent days is what he should have been doing all along.
After an initial period of time spent highlighting and hammering the issue of the FBI’s re-opened investigation into Clinton he stepped back and let it grow on its own.
He then shifted his speeches towards policy – showing himself as having a plan and a team for the future of a potential administration. And was concise – as concise as he can be. He stayed on point and, importantly, didn’t ramble.
As he moved on to the ObamaCare premium hikes he touched on a simple, concrete issue that is facing everyday Americans. “ObamaCare is failing. Your premiums are going to keep rising. Hillary wants to continue ObamaCare.” Short. Relatable. Immediate. Relevant.
He ended one speech yesterday with words that literally jumped out at me:
“I am not a politician. My only special interest is you.”
Perfectly Powerful. And Perfectly Timed.
Meanwhile the news on Hillary continued to flow and percolate into mainstream consciousness. As it did, Hillary decided to attack the FBI (not sure that’s really a great idea) and move with negative rhetoric on Trump. Maybe she felt she had no choice but it ended up being her who was the one talking about the FBI while Trump talked about issues.
And Hillary’s numbers kept sliding. Especially on matters of trust.
And today Trump moved back to the Trust Issue with a vengeance.
He talked about corruption. He talked about the Clinton Foundation. He talked about State Department ties with the Clinton campaign. He specifically called out some of Podesta’s recently released emails. He talked about – well, you get the point.
Take a look at the new ad being unveiled today. It’s actually a variation of an ad aired several weeks ago but is more concise and effective.
It ends with the words “Her corruption is closing in”.
Again, concise, to the point. Effective.
Trump has been working to turn the tables on Hillary and it appears he is doing just that.
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